social media trends you need to know in 2023

If you’re a part of the 60% of organizations that rely on social data daily, you’re already halfway there. In this article, we’ll cover the need-to-know stats driving new social media trends forward in 2023.

1. “Edutainment” content will rule

Edutainment isn’t just for kids anymore. A few select industries have tapped into the value of creating entertaining, informative content. In 2023, everyone will get in on the fun.

Last year, brands in the fintech space found massive success in creating thoughtful, save-worthy content. To find out what we mean, turn to Chime’s TikTok account. Their content strikes a balance between jokes about relatable financial woes and seriously helpful tips on money management.

2. B
ehind video production
At this point, it’s safe to say that video isn’t going anywhere.

When TikTok was still an emerging platform, it made sense for businesses to task video creation duties as an additional responsibility to their social media team. Now that the average American is watching 80 minutes of TikTok every day, business leaders realize that it’s no longer “emerging”. It’s here.

To ensure their brand can stand out in this new social media landscape, forward-thinking companies will invest more in video production equipment and staff. So you’ll probably be getting a few extra hands to help with video editing, direction and brand storytelling.

4. Businesses will experiment with emerging (and re-emerging) networks
Speaking of emerging platforms, keep tabs on some of the new social networks. Chances are, you’ll be creating a new brand account on at least one of them sometime in 2023.

In 2022, shake-ups at core networks left consumers feeling deprioritized in favor of profits and business dealings. Now, many are on the hunt for their next favorite corner of the internet.

5. The creator economy will continue to blossom

According to video analytics firm Tubular Labs, creator and influencer viewership will hit 10 trillion views per month across all platforms in 2023. In 2022, influencer content was watched 13.2 times more than media and brand content.

If you don’t leverage creator marketing over the next 12 months, you’re missing out on a major opportunity.

6. Employee advocacy will be the social media trend to talk about
In 2023, brands will tap their workforce to become creators.

Employee advocacy has been a hidden social media marketing gem for quite some time. This year, thanks to a costly paid ad environment and declining organic reach, it will step into the spotlight.

Companies that have already implemented advocacy programs are seeing an increase in brand awareness and qualified job applicants, on top of gaining more control over brand messaging and thought leadership.

As more success stories come to light, advocacy will become the go-to method of building a brand presence within an industry.

7. How brands talk about sustainability will change

For the past few years, brands have proudly disclosed their environmental sustainability goals to meet the interests of conscious consumers. Now, many are opting for a quieter approach.

This practice—known as “green-hushing”—comes as a response to fears of being called out for greenwashing. Numerous nonprofit watchdog organizations are dedicated to calling out faux-sustainability claims.
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