Marketing

Google is such a huge company that it may be difficult to see how Google advertising benefits the small business owner. Just because the company is large and overwhelming doesn’t mean that [...]

Google is the main search engine in around the world. It is estimated that about 70 – 80% of people doing online searches use Google as their primary search engine. The search results that [...]

Google is the leading search engine today with over 80% of searches being accounted for by Google. Google advertising is the most cost-effective way of doing online advertising. If you wish to [...]

If there is one big change in business advertising and marketing in recent years, it is social media marketing. The opportunities for utilizing social media to increase business are growing every [...]

1. Core Web Vitals Make Page Load Speed Even More Important Back in May 2020, Google announced a planned update to its ranking criteria in the form of Core Web Vitals: A set of user experience [...]

Over the years, many big businesses lost a lot of market share because of not realizing the importance of digital marketing. As a matter of fact, some businesses faced failure for the same [...]

SEO is one of those acronyms you’ve probably heard used in connection with websites and internet marketing, but what exactly is it? Why is SEO important? And why would having an [...]

Business owners will often hear about SEO (Search Engine Optimization) and how it is one of the most important marketing techniques a business can use as it looks to make a mark in the niche. See [...]

Social media is everywhere these days, it’s impossible to run a business without some sort of social media presence. There is such a huge variety of social media available that finding a [...]

Social Media has revolutionized the manner by which people interact, come across and communicate information. In essence, social media is the technology that links up people with other people [...]