Digital Marketing Trends That Should Be On Your Radar

‌Technology moves forward fast. Every year, there are new, hot social media apps, better smartphones, and other tech advances that promise to revolutionize your digital marketing.

To help you wade through the hype, I’ve compiled a list of which digital marketing trends should be on your radar in the next year.

The top 10 digital marketing trends
‌Here are some up-and-coming digital marketing trends that can help you better engage with your customers in the new year:

1‌. Privacy and cookies
To improve internet privacy, Google is on a mission to remove third-party cookies from its websites, and Firefox and Safari no longer support them. This change will likely impact how your onsite ads and banner ads are displayed. Websites won’t be able to use tracking cookies to populate ads.

Thankfully, Google and other platforms are working on replacement algorithms to place onsite ads while improving privacy. And cookies won’t officially be gone until 2023. You can adapt your digital ads by using keywords and advertising on sites that provide a logical context for your ads.

2. Voice SEO
Digital assistants are still trending, and many of your customers are using them to make their lives easier. Features like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s digital assistant let people search the internet without even picking up their phones. In 2021, 20% of internet searches were voice-based.

This year, think about tailoring your search engine optimization (SEO) for voice search. Think about conversational phrases people would use to find you through their virtual assistant. On the internet, a user might type “Italian restaurants in Chicago” while on voice search, they might say, “What’s a good Italian restaurant in Chicago?”

3. In-feed shopping
If you run an ecommerce business, you may be familiar with shoppable posts on social media. You can now link your Facebook and Instagram accounts to your digital catalog and let people click right on posts within their feeds to buy merchandise.

Google Ads offers another in-feed shopping tool with shopping campaigns. These ads are linked to your product catalog and display as shoppable photos. Create your ad and specify the search phrases people can use to find it. Then set your parameters, including your geographical area and an inventory number. Google can pull the ad once you’ve sold out of the product.

4. Push notifications
Use this tool to remind customers of upcoming appointments, instantly send digital receipts, and promote upcoming sales.

An estimated 7.1 billion people used mobile devices in 2021. So it’s a good bet that most of your customers are walking around with a smartphone. And push notifications let you reach your customers through their phones.

With push notifications, you can create personalized messages that pop up on their mobile device, either as a message bubble on their home screen or as an SMS message in their text feed.

Learn how to do push notifications to engage with your clients and drive them to your site.‌

5. SMS marketing
Digital marketing trends also include directly connecting with your clients through texts. Along with push notifications and email marketing, use SMS messages to engage with your customers. This tool involves sending text messages directly to your clients — once they opt-in.

Common uses of SMS marketing include promotions, coupons, and personalized messages. Keep these messages short and make sure your customers can opt-out.

6. Video marketing
The average person watches online videos for about 100 minutes a day. Watching videos is one of the most popular activities on Facebook. You can tap into this market by creating video ads. There are a few ways to go about this. You can create a YouTube or Vimeo channel and use video to educate and engage with your audience.

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