Google Free Ads – A Strategy To Get Free Google Ads?

Google Free Ads is a new program that is taking the internet by storm. And why not – the very thought of getting free ads on Google is enough to send any internet entrepreneur’s heart racing. I must admit, that when I first saw the ad my eyes lit up and all I could see was dollar signs. But, there was a real sense of skepticism behind my excitement. Why on earth would Google give me free ads? After all, the majority of Google’s gazillion dollar income comes from advertising.

The first impression is that this guy found some kind of loophole in the system – something that we can exploit to get top PPC placements without paying for it. The author, a Dr. Jon Cohen (retired MD), claims to have made more than $314 million by getting over $87 million dollars of free advertising! A pretty (amazingly) bold claim by any standard, but then again, this is internet marketing and some people feed their families by making bold claims.

To add to his bold claim of getting free Google ads with his ‘secret’ strategy, Dr. Jon claims that he can do the same on other PPC networks like MSN Adcentre, Kanoodle and Yahoo Search Marketing. This was enough to push me over the edge and I just had to see for myself.

So, how does he do it? What is this secret for getting free Google ads? Well, it really is quite ingenious and not all that revolutionary. In fact, it is simply a migration of an age old ‘printed media’ idea translated to the internet. In simple terms, the way to get free ads from Google is to buy ‘adspace’ and then sell it for a profit, while you also get to advertise. Let me explain…

Getting the very top positions in PPC is priceless and it is like having a number one placement in a search result, but without the work – you buy your way to the top. Now, these top spots are not cheap and can cost a couple of dollars for a single click. But what if you were willing to spend the money and buy the top spots, get the clicks and then sell advertising space on the pages that get the clicks?

In traditional printed media some companies did exactly that – and they are still doing it and making a fortune. What these companies would do is to buy full pages (for advertising) and negotiate a good price with the magazine for buying x amount of pages for x amount of years or months. This ensures the advertising income for the magazine and they are most often willing to cut a good deal. The advertising company will then go out and sell advertising space on these pages that they bought from the magazine.

Translate this to the internet and you’ve got the Google Free Ads strategy for getting free advertising. Obviously DR. Jon had to do a lot of testing and tweaking to make this work and he actually came up with a mathematical formula for how much you need to pay and sell your ad space for. The real beauty of this Google Free Ads system is that you can even make money from selling the ad space you buy, while advertising your own offers and building an opt-in list.

But, here’s where it gets very powerful. Once it works on Google, simply duplicate it on as many PPC networks as you can get your hands on. This is by no means an easy strategy and like almost all the internet marketing programs out there its creator claims for it to be much easier than it actually is. Does it work? I don’t know. My instinct tells me that it most certainly can work, but the margins are very small and you do need some cash to start off with. If and when it works it will probably work big time.

Although I am very familiar with the concept in the printed media, I must admit that I am slightly annoyed that I never thought of doing it online myself. I suppose that this is the one program that you have to try for yourself to see if it works. For what it’s worth it looks good in theory and you can actually get free Google ads with the strategies in the Google Free Ads program. There is enough flexibility in this strategy to allow you to make multiple sales from a single ad. Even if you pay a lot for it, your returns will exceed it and Dr. Jon Cohen’s strategies for making money far exceeds the money you will spend on the ads. If anything, Google Free Ads is a fresh and ingenious take on making money online.

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