How Does Google Advertising Benefit the Small Business Owner?

Google is such a huge company that it may be difficult to see how Google advertising benefits the small business owner. Just because the company is large and overwhelming doesn’t mean that only large businesses will benefit from using the advertising. When you think of Google advertising, you probably imagine multi-national corporations and media giants using the program. In reality, the advertising programs through Google offer a specific benefit to the small business owner.

Consider a small town gardening center that wants to take its business online. The owner gets a website set up and is ready to sell to anyone, anywhere at any time of the day or night because his site is fully automated. That is great right? Well, it’s a good start. But if no one knows the website exists outside of the people in the town where the garden center is located, then how does the small business owner justify putting the business online to begin with? Google advertising uses the context of the websites and blogs it’s placed on to target specific types of traffic.

So when the small gardening center uses Google for advertising, its ads are placed on gardening posts, gardening articles and even gardening news reports on various websites and blogs where it will be seen by people who are interested in gardening. Contextual advertising is the main benefit for the small business operator who decides to advertise through Google. Because the ads are placed on sites where the visitors may be looking for gardening tools or supplies the small business owner will suddenly begin seeing business from many different places as web surfers find his website through his ads on Google. Not only does contextual advertising benefit the small business owner the large, all-encompassing reach of a media giant like Google allows for affordable advertising plans that the business owner can control.

With the automated sales website and effective advertising the small gardening center business owner may soon find that he has more orders from online than he does customers in the shop. Online advertising presents a challenge for many business owners because they assume that all advertising programs are alike. This couldn’t be farther from the truth. Most online advertising programs don’t offer the targeted contextual advertising or the various advertising rates that Google does. In fact for contextual ads and a great return on your expense, advertising with Google is probably the smartest choice for any online business whether large or small.

Geek Mob manager and lead business specialist, Laura, is a graduate with an Honours degree in Business Administration. She has been self-employed since 2001, both overseas and locally. Lynn has experience in managing all aspects of business from accounting and financial matters to marketing and customer service. Born and raised in Toronto, she has the advantage of a multi-cultural experience having lived both in Canada and abroad.

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