SEO Tips – How to Use LinkedIn For SEO

If you are owner of a website or a blog, then you might be working hard to optimize your site. You might also be using different social networking sites to build relationships, improve your rankings and drive some traffic. LinkedIn is one of the best social networking sites. It already enjoys great search engine rankings due to the profiles hosted on it. Let us now find out how to utilize LinkedIn to improve SEO of your site or blog.

If you already have a LinkedIn account, you can start optimizing your profile in the below ways. If you do not have an account, create one immediately.

1. Anchor text and links: Use anchor text to link to your site from LinkedIn profile. When you are creating backlinks to various websites, you are building profitable backlinks. Hence it is important to use anchor text as search engines, importantly Google gives lot of importance to anchor text while ranking your site for a particular keyword. In other words, avoid using “My website”, “My blog” in your profile while linking to your site.

2. URL customization: Customize your LinkedIn profile url, rather than using the default one. You can change your url to your name, compay or website name. If you do this, your profile becomes far more visible. Thus, helping in the SEO of your website.

3. Increasing connections: LinkedIn is a networking site. Utilize it to increase your contacts, thus increasing your profile visibility. The more connections you have, the more visible your website to the people of cyberspace.

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Indu Priya is the owner of Theideashome, helps small business owners in marketing their products and services using unique traffic driving strategies, everlasting SEO, link building. She along with her team of members, solves business challenges of website owners by providing fresh ideas that can transform their business.

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