Homepage Designs To Inspire You for/in Late 2021-2022

Looking to give your homepage a well-needed design update in late 2021 or 2022? Not a bad idea; first impressions are crucial when it comes to business websites. But, fixing your homepage and website design is no easy feat.

Web design trends are evolving faster. Blame the ever-decreasing user’s attention span. The average visitor now spends just 0.5 seconds scanning your homepage to form an opinion about your brand and decide whether to click through or bounce.

This is why the designs which were trending in 2020 are no longer viable in 2021 or 2022. Let’s start by highlighting why homepage optimization is necessary for 2022:

Why Your Homepage Will Be So Important in 2022

Your website — especially your homepage — is your brand’s first chance to attract, build trust with, and connect with visitors.

Recent statistics on why website design is important:

1. 38% of visitors will stop interacting with a website if they think the layout isn’t visually appealing or intuitive. This creates a higher bounce rate and fewer conversions.
2. 94% of a visitor’s first impression is based on website design (including colors, fonts, layout, navigation menus, etc.).
3. 46% of people base a business’s credibility on the aesthetics of its website. Brands with less-than-stellar homepage designs are seen as less trustworthy than companies investing in the visitor experience.

Visitors are more enticed by a carefully curated ambiance of neatly stocked shelves than a store that’s dark, messy, or seemingly unfriendly. So you can get a slight idea about what to work with if you don’t want your visitors to form a bad first opinion about your website and bounce off.

A Few Select Homepage Design to Inspire You

Homepage design has come a long way since 2020-early 21. In this section, you will explore how. These homepage designs crush it above the fold. Take just a few of these tips to heart, and your website will be poised to attract leads and conversions — no matter which industry you’re in.

NETFLIX – They Are They Master of Selling

Most businesses make the mistake of adding a CTA button that first persuades the user to click on it and then asks for the visitor’s email address.

However, Netflix combined both steps in its 2021 homepage design.

The new, improved 2021 homepage design asks for the user email address right up front along with the CTA button.

• The design encourages visitors to enter their email address right when they land on the homepage. As a result, form submission is much easier when the user has started the process. Hence, Netflix makes it easier for visitors to move along their conversion funnel nicely by reducing the friction.
• The 2021 design also has a nice FAQ section that provides quick information about the company’s services and improves the overall user experience.

SPOTIFY

The older Spotify homepage design used light pink and orange colors in its home page main area. The CTA color was green, but if you look closely, the CTA lacks visibility.

The new 2021 design uses blue and green colors with a much larger font size for the main heading. The colors are attractive, and the CTA is visible clearly.

Key Takeaways:

• Blue is the most versatile color, and green is the perfect choice for the CTA button. Spotify used universally accepted color combinations to redesign its homepage and made the CTA more visible.
• The main heading is also made larger than it was in the 2019 design, and it follows the rule of three in writing which is effective and satisfying.

HULU – Prioritizing Brand Before Anything

The brand name has been prioritized and shown in the main heading. Moreover, the older homepage had pricing information everywhere, which has been reduced intelligently in the new design.

Key Takeaways:

• The brand name ‘Hulu’ is displayed as the main heading of the homepage, which helps to build audience trust.
• The older design persuaded the users to pick a paid plan even though they had a free trial option—this discouraged users from trying their service. The new 2021 design encourages users to try the platform for free. In addition, the packages have prominent CTAs that mention “try for $0”. This design move improves conversions on the website.