Tools That Will Help You Create Better Content

Up your content marketing game with some of the best and proven tools for content research, collaboration, SEO, and analytics.

On top of the exhaustive amount of content research you need to conduct, you also have to spend hours – if not days – writing and polishing the content itself.

After all, you want your content to tick both boxes when it comes to getting noticed by search engines and users.

Having the right skill set is a good start, but if you really want to produce content that stands out from the competition, you also need the right tools in your arsenal.

In this post, we’ll uncover the best and brightest tools to up your content game, wow readers, and drive conversions.

These tools span different areas of content development, including research, editing, and analytics.

Let’s dive in.

Content Research

In content writing, the challenge starts way before you type in the first word.

There’s an often lengthy research process involved when it comes to generating content ideas, scoping out the competition, and identifying the right target keywords.

Fortunately, there are dozens of content research tools available that can help you streamline the process and come up with unique content ideas on a regular basis.

1. BuzzSumo

BuzzSumo simplifies the entire content research process by pulling in popular posts based on keywords.

These results can then be sorted according to their reach in social networks, such as Facebook, Twitter, and Pinterest.

This allows you to scrape the web for content ideas that pique your target audience’s interest.

You can also use custom filters to further refine your search.

For example, you can look specifically for “how-to” posts, narrow your search down to a specific country, exclude a certain domain, and much more.

2. Ubersuggest

While intended as a tool for keyword research, Ubersuggest can also help you find content ideas that will get your audience’s attention.

It works by expanding the seed keyword using suggestions from Google Suggest and Google Ads Keyword Planner.

In some cases, Ubersuggest results include keyword ideas that can be used as content titles right off the bat. These are usually “long-tail” keywords that include three or more terms.

To prioritize them in your search, click the small down arrow next to the “Keyword” column.

With Ubersuggest, you have a near-endless supply of search-worthy content ideas.

3. LeadFWD

Leadfwd is a website where you can turn an unknown visitor into a potential lead.

That means if a seemingly anonymous visitor ventures to your site, you may be able to capture their information, follow up, and turn them into a paying customer.

This is a highly valuable tool, particularly for marketers. Lead generation is one of the most important tasks for any digital marketing company.

While the name might suggest that it is not a tool that helps your content creation, the opposite is true.

Since it tells you how a visitor spent their time on your website and shows the graph of the session, you can then use this insight to alter your content and make people spend more time on your website.

In fact, with the use of artificial intelligence (AI), the tool can scan your website in real-time to deliver dozens of insights that help with lead generation and content creation.

For example, the company sector, contact info, key personnel, social footprint, and many more are very much needed to contact the prospect and adapt your content for the right audience.

4. Awario

Awario is a unique tool that lets you monitor and listen to people’s conversations on social media.

With this feedback in hand, you can better spot and correct any mistakes you’re making with your content.

What better way to improve your content than to get feedback directly from users?

This tool allows you to bypass surveys and messenger bots and instead gain insight straight from the source.

You can use this information to create a better experience for users on your website.

5. Portent’s Content Idea Generator

Portent’s Content Idea Generator is another awesome tool that can give you an array of content ideas within seconds.

What’s better, it’s a completely free tool that’s simple to use and provides an endless supply of content topics that you can easily turn into blog posts.

Do you often struggle to write click-worthy blog titles? This tool will help you overcome writer’s block and come up with engaging titles your audience can’t help but click on.